Strategic Plan
Mission
The World Initiative for Soy in Human Health (WISHH) develops agricultural value chains in emerging markets, creating trade and long-term demand for U.S. soy.
Vision
The World Initiative for Soy in Human Health (WISHH) builds U.S. soy trade through the improvement of health, nutrition, and food security in emerging markets.
Values
Empowerment
Strengthen customer supply chains enhancing nutrition, economic growth and food security.
Adaptability
Strive to exceed stakeholder expectations.
Alliance Building
Commit to building mutually beneficial coalitions with other organizations to facilitate progress.
Teamwork
Create collaborative solutions and partnerships that strengthen opportunities and address challenges.