The ASA’S WISHH program shared 7 global trends for 2025 and how it works to build the next generation of customers for U.S. soy protein on a December 5th AgriPulse Webinar. WISHH Chair Morey Hill joined United Soybean Board Director and WISHH committee liaison Tony Mellenthin as well as WISHH Executive Director Gena Perry to discuss how developing economies are growing economies, the rise of aquaculture, growing populations driving demand for protein, the bottleneck of commercial feed pellets, the positive health addition of U.S. Soy to Cereal-based foods, and stabilization leads to better markets and trade.
The full AgriPulse webinar, moderated by AgriPulse founder and publisher Sara Wyant, can be found here: https://www.agri-pulse.com/media/videos/play/1154