Below is the ASA’s World Initiative for Soy in Human Health program’s new Soy Buyer’s Guide, a comprehensive guide that discusses the nutritional value of U.S. soy and lessons on procuring U.S. soy and soy products.
The manual is intended to equip potential importers of U.S. soy protein products with an education on terms, guidance on tactics, insights on industry practices, establishing a rapport, and additional tools and strategies essential to navigate beyond market access barriers and successfully import U.S. soy products.
The creation of the Soy Buyer’s Guide was supported by the United Soybean Board. Checkoff programs from USB and state qualified checkoff boards support WISHH’s strategy to build new markets for U.S. soy through the improvement of health, nutrition, and food security.