The ASA’s World Initiative for Soy in Human Health program wraps up 2024 and opens the new year by looking to the future. 2025 will mark WISHH’s 25th year creating new markets for U.S. soy, and WISHH is highlighting how 25 years of impact enables it to build the next generation of customers for U.S. growers.
WISHH launches its 25th anniversary campaign with a focus on next-generation trade, food security, and customer connections. The campaign notes continued support for WISHH from the United Soybean Board and other soy organizations as well as WISHH’s growing list of strategic partners in Asia, Latin America, and sub-Saharan Africa. Throughout the year, several events will serve as a reminder of WISHH’s quarter-century of impact including its upcoming global food security conference in Guatemala in February.