WISHH connects trade and development across global market systems, improving food security.
The ASA’s World Initiative for Soy in Human Health program showcased its longstanding partnership with Castillo Hermanos Alimentos at the World Food Prize in Des Moines, Iowa in a demonstration and panel. The program highlights how U.S. soy helps drive food innovation, expand access to protein, and create new market
A new Farm Journal Foundation report highlights how long-term development builds the next generation of markets for U.S. farm products, noting the work of the ASA’s World Initiative for Soy in Human Health program as an example. Building the Next Generation of U.S. Agricultural Export Markets specifically points to WISHH’s
International dairy leaders from Cambodia and Kazakhstan traveled to Wisconsin with the ASA’s World Initiative for Soy in Human Health program in September to explore opportunities for U.S. soy with the dairy industry in Asia. The trade team included three representatives from Kazakhstan and two from Cambodia who visited the
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
