WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
The ASA’s World Initiative for Soy in Human Health program showcased its work to boost the value of U.S. soy through Nigeria’s aquaculture industry at the U.S. Soybean Export Council’s annual Nigeria: Now conference in Lagos June 23rd. WISHH Chair Morey Hill joined USB ex-officio Brent Renner at a panel
The ASA’s World Initiative for Soy in Human Health program hosted a trade team with business leaders from Latin America, Asia, and sub-Saharan Africa at the Northern Crops Institute’s INTSOY: Introduction to Soybean Short Course June 8-12 in Fargo, North Dakota. WISHH collaborated with the Minnesota Soybean Research & Promotion
ASA’s World Initiative for Soy in Human Health program moderated a panel at the African Buyers and Sellers Conference in Casablanca, Morocco, which was held June 1st and 2nd. Hosted by the U.S Grains & BioProducts Council, the conference brings together African purchasers and U.S. suppliers of feed inputs, including U.S.