WISHH connects trade and development across global market systems, improving food security.
International dairy leaders from Cambodia and Kazakhstan traveled to Wisconsin with the ASA’s World Initiative for Soy in Human Health program in September to explore opportunities for U.S. soy with the dairy industry in Asia. The trade team included three representatives from Kazakhstan and two from Cambodia who visited the
Watch Now: Discover how U.S. soy is supporting Nigeria’s aquaculture producers with quality feed.
I am one of 77 U.S. soybean farmer directors who volunteers time to lead the United Soybean Board. USB manages the national soy checkoff, which invests soybean farmer funds into research, promotion, and education to maximize profitability for all U.S. soybean farmers. There are about one-half million of us soybean
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
