WISHH connects trade and development across global market systems, improving food security.
WISHH recently brought a trade team of food business leaders from Sri Lanka to the Northern Crops Institute for its Baking with Soy short course. The course is a five-day, hands-on training program that explores the use of soy ingredients in commercial baking. Participants gained practical experience incorporating soy flour
The ASA’s World Initiative for Soy in Human Health program is launching a new consumer campaign to increase demand for farm-raised catfish in Nigeria, creating opportunities for local farmers and potentially expanding demand for quality aquaculture feed, including U.S. soy. The campaign builds on consumer research across five Nigerian states,
WISHH partnered with the Cambodian Aquaculturist Association to connect Cambodian fish farmers to feed suppliers and new innovations at the Food and Agriculture Organization of the United Nation’s CAFE26 agricultural expo. Held in Phnom Pehn on October 23-26, the packed convention hall offered a unique training and networking opportunity for
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
