WISHH connects trade and development across global market systems, improving food security.
ASA’s World Initiative for Soy in Human Health program and the Iowa Soybean Association partnered with two Iowa soybean-growing farm families to host farm tours for top leaders of the Food and Agriculture Organization of the United Nations based in Rome. The farm visits demonstrated innovation of U.S. soy for
The ASA’s World Initiative for Soy in Human Health program showcased its longstanding partnership with Castillo Hermanos Alimentos at the World Food Prize in Des Moines, Iowa in a demonstration and panel. The program highlights how U.S. soy helps drive food innovation, expand access to protein, and create new market
A new Farm Journal Foundation report highlights how long-term development builds the next generation of markets for U.S. farm products, noting the work of the ASA’s World Initiative for Soy in Human Health program as an example. Building the Next Generation of U.S. Agricultural Export Markets specifically points to WISHH’s
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
