WISHH connects trade and development across global market systems, improving food security.
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 26 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
USSOY has been a boon for fish farmers and manufacturers in the Philippines. WISHH strategic partners from Ghana, Nigeria and Kenya recently viewed these successes on a trade mission to the country to learn how to better adapt these practices that may ultimately increase demand for high-quality aquaculture feed made
WISHH hosted agribusiness leaders from Kazakhstan, Senegal, and Ghana at Soy Connext, connecting long-time program participants with U.S. soybean farmers, exporters, and industry leaders to strengthen future trade relationships. The U.S. Soybean Export Council hosts Soy Connext, which brings together US Soy buyers, sellers, and growers. The delegation included representatives
The ASA’s World Initiative for Soy in Human Health program partnered with Cultivating New Frontiers in Agriculture (CNFA) to host a U.S. Soy Trade Seminar for feed industry stakeholders in Zimbabwe on July 28th. The seminar introduced potential buyers and feed industry leaders to the value of U.S. soy, the