U.S. Soy's
Catalyst in
Emerging Markets
EmergingMarkets
WISHH connects trade and development across global market systems, improving food security.
Developing and Emerging Markets
Success Stories
WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.
Human Nutrition
Soy nutrition and food science assistance drive growth in sector
Poultry
WISHH work builds networks,
improves production capacity
Aquaculture
Public-private partnerships
set tone for growth
Building Associations
WISHH’s association building work gives unity and voice to the value chain
Founded 24 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.
WISHH Perspectives
WISHH tracks global trends in protein demand in order to become specialists in the markets where we work. Our deep industry knowledge and networks provide a unique perspective when working with local leaders and supply chain partners to help develop market systems while improving food security.