U.S. Soy's
Catalyst in
Emerging Markets

Emerging
Markets

WISHH connects trade and development across global market systems, improving food security.

Success Stories

WISHH has a proven track record of creating market potential by connecting strategic partners and local business leaders to increase demand and fuel economic growth.

Founded 20 years ago, WISHH is a program of the American Soybean Association and overseen by U.S. soybean farmers.

ASA Logo
Logo of World Initiative for Soy in Human Health

WISHH Perspectives

WISHH tracks global trends in protein demand in order to become specialists in the markets where we work. Our deep industry knowledge and networks provide a unique perspective when working with local leaders and supply chain partners to help develop market systems while improving food security.

In the News
In the News
Market Insights & Perspectives
Market Insights & Perspectives
Current Program Highlights
Current Program Highlights
Logo of World Initiative for Soy in Human Health